A "quirky-couturier" born in the Philippines and now a citizen of New Zealand.
Creativity has been my passion and the core of my make up since I was a child. Looking back on my early life as a gay man from the small town of Lucena, Philippines, I realised that I was the fashionista of the group. I would try making different fashion statements, like wearing hats, accessories or interesting clothes. Most people would think of them as weird or funny but it was my pure joy. During sleepovers with my friends, I would turn bed sheets and curtains into long gowns and throw a runway for them. I would even try on my sister’s “Maria Clara” yellow ball gown. It was the puffiest skirt I’d ever seen.
It’s not until I moved to New Zealand in 2011 that I realised my passion for fashion design, because suddenly, aspirations and dreams seemed more achievable. It’s at this time that I started losing the most important people in my life, my mama, then my sister, then my nanay. They kept reminding me that life is short – too short. During this time I also met my husband, Paul. He was my motivator and my number one fan. Little did I know that these events in my life would be the push that I was waiting for, and so, my journey began.
Ruscoe is a brand that believes the art of style and fashion knows no boundaries or limitations. It brings life and joy. It brings hope, passion and emotion. It’s timeless couture. It’s “artfashion”.
Modern couture is unapologetically wrong but right. It challenges the norm, yet is perfectly timeless. It’s a marriage of the classic, the contemporary and the future.
Ruscoe is featured on New Zealand Fashion Week 2018 as one of the emerging couture designers.
Featured on FashionNZ digital magazine:
Fashion review on:
Featured on Getty Images:
NZ Radiolive interview:
GlamourUK digital shop feature 2019-2020 AW and SS
GlamourUK Magazine feature 2019-2020
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