BRAND PURPOSE
-
To design garments that are unique, purposeful and sustainable.
-
To create quality clothing that supports garment longevity.
-
To make couture garments that marry the customer's personality and Ruscoe aesthetics.
BRAND VALUES
INDIVIDUALITY
Bespoke pieces
Limited ready-to-wear collections
Controlled production for exclusivity
CREATIVITY
Purposeful clothing
Quirky style
Unique designs
SUSTAINABILITY
Made in New Zealand
Promotes garment-longevity
Thoughtfully sourced materials
My aesthetic is what I call "quirky street couture". A mix of different techniques, fabrication, styles, colours and patterns. In your head, it is what you think won't work but with my magic, they become a marriage in heaven. It's a subdued avant-garde style because the garments are still wearable and functional. Not too crazy but crazy enough to stand out from the crowd. I want my garments to be a staple garment too. I want you to be able to dress them up or down. Most importantly, I want them to last long, something that you can pass on to the next generation.
I am inspired by people, pivotal and poignant events, places that make me remember significant events in my life. I am inspired by my travels and my experiences in life.
I can never forget when I was a kid, my mama always takes me with her to the couturier and she would always ask my opinion on the designs of her gowns. My sister was one of my style icons. She would mix and match outfits that you think won't go together but works in totality.
I obey two style icons. They are quite contradicting in some sense but works for me.
Iris Apfel - "More is more and less is a bore."
Coco Chanel - “Before you leave the house, look in the mirror and take one thing off.”
RUSCOE
BUSTENERA
KIRBY
ACHIEVEMENTS AND MILESTONES
- AW2021 Collection pieces featured on AMA Breakthrough Artists nominee CHAII's OH NAY YEAH music video.
-
Vogue Australia's Best Street Style at Derby Day 2022. Image number 17.
-
Print art featured on McQueen Instagram in 2019.
-
Filipino Fashion Supremo - Business Excellence Awardee 2021 - Filipino Migrant News.
- Featured on Clash of the Tartans - Fashion Quarterly Winter 2021 "The Happiness Issue".
-
Ruscoe is featured on New Zealand Fashion Week 2018 as one of the emerging couture designers.
-
Featured on FashionNZ digital magazine.
-
Fashion review 2018.
-
Featured on Getty Images.
-
Featured on Sanspareil Online 2018.
-
GlamourUK digital shop feature 2019-2020 AW and SS
-
GlamourUK Magazine feature 2019-2020
Follow me on Instagram @ruscoebustenerakirby and Facebook @Ruscoe Artfashion.